This is Dhyresh. Founder of The Nescius, a firm that specializes in brand identity and strategy development. He’s also the Chief Operating Officer at a global leisure brand.

This is Kavinda Welagedara (‘Wele’ to most people). Strategy consultant and founder of FUDGE, the agency.

Welcome to ‘Brand Fetish’. These fine gentlemen hope to write about why/how brands, and the people behind them need to stop crawling behind boring, standard-fit, dull marketing for the ‘average’ person (that doesn’t exist). And talk about themselves in the third person.

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Hardcore brand stuff.

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I write about brand strategy and behavioural science | Co-founder of Fudge, the agency | All-round weird fellow.