They're telling you something your competitors aren't listening to. Not with their words.
Interested in knowing more about how job to be done can used to solve consumer( human) problems, how do you define the problem and how do you know that's an interesting problem to solve.
Interested in knowing more about how job to be done can used to solve consumer( human) problems, how do you define the problem and how do you know that's an interesting problem to solve.